The plant based food boom is here to stay.
In fact, according to Whole Foods Market, “The choice to highlight plant-based predictions comes at a time when shoppers are focusing on eating more plants. According to a recent study by The Hartman Group, nearly half (48%) of consumers look for products labeled as plant based.” That’s big news for companies such as Komo Plant Based Foods (CSE:YUM), Very Good Food Company Inc. (TSXV:VERY)(OTC:VRYYF), Unilever (NYSE:UL), Plantx Life Inc. (CSE:VEGA)(OTC:PLTXF), Unilever (NYSE:UL), and Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF).
“Plant-based is the grocery category to watch right now as brands continue to innovate by using new ingredients and processes that make plant-based products exciting for shoppers,” said Parker Brody, Senior Global Category Merchant for Plant-Based at Whole Foods Market. “And in the laid-back days of summer, we find that customers are breaking out of their routines and are more open to trying something new, whether they’re longtime vegans or just starting to experiment with plant-based eating.”